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Building upon the success of Hilton's licensed beauty products, the venture, 11:11 Beauty, marks Hilton's foray into the industry as a majority stakeholder.
November 19, 2024
By: Lianna Albrizio
Associate Editor
11:11 Media, Paris Hilton’s media and lifestyle company, and beauty industry leader Guthy-Renker, have established a joint venture to form 11:11 Beauty. The new company will house beauty and wellness products inspired by and creative-directed by Hilton. Building upon the success of Hilton’s licensed beauty products, the venture marks Hilton’s foray into the industry as a majority stakeholder. The venture will be led by newly appointed CEO and Co-Founder Alexandra Marsh, a lo...
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